Houston Sign Company

Helpful Tips From A Houston Sign Company

Signage for your business is an integral part of your branding identity. It raises awareness of your location, upcoming or current sales, and anything else you may wish to tell potential consumers or clients. How you go about selecting a sign company in Houston can impact the outcome, and depending on your budget, there are some things to take into consideration.

Know What You Want

Setting a reasonable budget for your sign will ensure you narrow down your search and have a clear outlook on what you can afford. Signs are often priced based on a number of key factors such as the size, the quality and longevity of the materials, and the actual complexity of the design.

It is worth expanding your budget for many business signs as they are a solid investment and can provide many years of marketing for your business. The higher the quality, the more use you can get out of your signage.

Work with a Reputable Houston Sign Company

Often overlooked but equally important is the fact you should always work with a reputable sign company in your area. When asked “what makes you different from other sign companies near me”, the answer is typically how we’re much more than just a sign company. We also offer installation services. Always check the background of any company you’re looking to work with and make certain they have a solid reputation. Whether you’re searching for a Houston sign company or one somewhere else, these are important questions to keep in mind.

Design With A Demographic In Mind

The biggest mistake you can make for your company is to choose a business sign design that won’t appeal to your intended audience. As a Houston sign company, we understand the local market. Bearing in mind the demographic you’re hoping to attract, pay close attention to the font, colors, and chosen images. For example, if you’re hoping to attract a youthful or younger demographic, choose bright lively colors with cute graphics that draw them in. Likewise, a more mature demographic will appreciate an updated modern and streamlined sign with neutral colors. Additionally, Houston sign companies specialize in the local market and can assist with your design style.

Always Consider Visibility

A good sign for your business helps increase visibility and draw attention, but it takes some effort to find the right combination of materials as well as display locations on the premises. Use a less is more mentality, and opt for the most hard-wearing materials your budget can afford. Signs are manufactured from a range of materials such as PVC, acrylic, plastic, fiberglass, aluminum, wood, and even fabric. Consider potential designs and take into consideration how they will look from afar. It’s easy to think a sign will look great using a complicated typeface, when the reality is, it may actually hinder visibility.

Bright and contrasting colors are ideal for virtually any and all businesses. Choosing a black background with a bold yellow coloring or even a navy blue and white combination easily becomes a beacon when vying for the attention of consumers.

Custom business signs, especially in a competitive city like Houston, are only as good as the company that manufactures them. You need to consider what you’re hoping your sign will accomplish for your business and move forward from there.

As a Houston sign company, we’re here to help. If you have any questions, please contact us!