Good signage can change your purchasing habit. It can make you want to trust a new brand. You can implement the same trick for your business also. Your objective is to make people aware of your brand and products. An attractive business signage can make that happen. Even your target customers would think of buying products of your brand the next time they want to purchase something similar.
Qualities of good signage
It’s not that you have to wrap your head around a design or message for your company’s signage. There are professionals with whom you can communicate about your business’s mission. You can tell them what message you want the signage to convey. They can accordingly come up with an idea. It takes a few trials and errors to come to the right signage, but once you finalize a design and message, it can make a difference to your business.
You may wonder how to make your business signage stand out. Well, here are some of the qualities of a good signage that you should keep in mind.
#1 – Size
The sole purpose of business signage is to attract as many customers as possible. But that doesn’t mean you should invest in the biggest signage in your state. You should consider your business’s size and the average number of customers you expect to attract. For example, a local florist can set up a medium-sized signage at the street crossing. This is because the business is still local, and investing in a big sign wouldn’t be worth the money.
You should always select a size that is big enough for your location and fits your budget. If you are targeting the customers from your neighborhood, you can put up multiple signs at the end of each block. That should be enough to make your target audience aware.
#2 – Position
Apart from the size, the position of your business sign also plays a crucial role. It should be visible to as many people as possible. You may say that the best positions are the hoardings and billboards. True enough, but they are expensive also. Go ahead and book your space in one of the hoardings or multiple billboards if you have the money. If you don’t, you can strategically position the signs where there is maximum foot traffic. For example, street crossings, in front of shopping malls, and near schools.
Remember to check the local ordinances, regulations, and laws for installing business signs. Make sure you comply with those laws to stay away from legal problems later.
#3 – Content
Content is what attracts the audience in the first place. Even the biggest business sign may not work if it doesn’t have a catchy message. Keep in mind that people will only see the sign for maybe a couple of seconds. The content has to be so attractive it grabs the attention of your audience instantly. Again, you may not need to come up with a catchy tagline or message if you are not creative enough. Let professionals take care of the content.
One thing that you need to keep in mind about the content is it should reflect your business’s vision. What makes the product or service different? Why should your audience want to buy from you? The content should clearly answer these questions. Using an LED sign can help make this process streamlined and allow you to modify your messaging. Make sure you don’t beat around the bush. A signage is not a jigsaw puzzle that your audience will take time to figure out. They will move if they can’t understand in one chance. Therefore, take time to think of the content or consult with a professional about what message would benefit your business.
#4 – Layout
Designers and graphic artists follow certain rules when they make a logo. Font size, colors, and logo placement are some of the crucial aspects that can make a difference to the sign. Some of the basic tips that experts think can make your signage stand out are using vibrant colors that don’t blend with the background color. Apart from color, lighting also makes the signage clearly visible. You should prioritize these two areas if you want to make the signage look different.
Every business owner wants to see their businesses grow. And business signage can help achieve that goal. Keep these qualities in mind the next time you want to create a business sign for your brand.
