Marquee signs have been used for nearly a century as a reliable form of advertisement for businesses. During the 1930s, movie theaters needed to invest in signs that could be read from the inside of a moving vehicle. The marquee sign became an overnight sensation and has been used by theaters across the globe ever since. Today, they can be found at a variety of businesses, including hotels and retail stores.
It’s easier than ever to order custom marquee signs. They have become increasingly common at corporate and private events. At a corporate event, you can use a custom marquee sign to advertise your business to large groups of people. The average marquee sign is large enough to include brand images, the business name, a company website, and whatever additional information you want to include.
As with any advertising medium, you’ll want to properly plan the layout, colors, and placement of your marquee sign. We’ve gathered a few essential tips that you can use to ensure you get the best possible results from your next marquee sign.
1. What Is Your Message?
Every sign should send a message. Marquee signs can be fairly large, which makes it easy to include a lot of information. However, placing too much information without a clear message can be problematic. You may confuse potential customers and lose their interest before they’ve had time to learn anything about your business or brand.
The first thing to consider when designing your corporate marquee sign is the message you want to send to viewers. What do you want them to remember about your brand when they look away from your sign? Is it just your brand name? Is it the company’s website? Or is it something more complex like a certain aspect of your services?
Start with a clear message and ensure that it is the focal point of the sign. You can then design the rest of the sign around this message. Including additional information is a good idea, but it shouldn’t be presented in a way that takes the focus away from the key message.
If you have a large marquee with multiple sides, then you have more freedom to present a larger message. The most important messages that marquee signs tend to provide are:
- The name of your business
- How to contact your business
- What does your business do
2. Should You Include Time-Sensitive Information?
It’s important to consider exactly what you plan on using your marquee sign for. Is it going to be used at a single corporate event or will you use the sign at multiple events over the coming years? If you plan on using the marquee on an ongoing basis, then you’ll want to avoid any time-sensitive information. For example, temporary promotions or events that will have passed by the next time you use the sign.
On the other hand, if the sign is only going to be used at events up to a certain date, then it may be a good idea to advertise a temporary promotion. A marquee sign can be a great way to market a time-sensitive event and attract new participants before the date arrives. The general affordability of marquee signs makes it possible to print an entirely new sign after the date has passed.
3. Uniformity In Design
Chances are, you’ll have a brand table cover, booth, and other structures at the event. It’s best to enforce a uniform design style across all of these different elements. Most importantly, they should have matching color schemes. Participants at the event should be able to recognize your brand colors and tell that all of the structures belong to the same company.
Ideally, your color scheme will be the same color scheme that you use on your website and other advertisements. For example, McDonald’s would benefit from using a red and yellow color scheme on their marquee sign, brand table cover, and booth front. These are colors that are most often associated with the brand.
You don’t need to limit yourself to only these particular colors, but it’s best to keep the number of colors with a strong presence to a minimum. Sticking to 2 or 3 main colors with contrasting colors for font and graphics will help your sign stand out as part of your brand.
4. Find A High-Quality Service
Not all services are created equal. Take the time to research individual services in your area before committing. Don’t make the mistake of settling for sub-par services just because it saves you a few dollars. Different services will rely on different materials, installation, and techniques. A high-quality service will likely include a warranty with your sign.