Blo- Blow Dry Bar

Signage plays a significant role in promoting your business and brand. The signage of your brand could range from anything like floor signs, sidewalk signs, window signage, wall signs, and more. Although each of these indoor signs may serve a specific purpose, if done correctly, good interior business signage provides prospective clients and clients with subtle communication cues in a creative manner. With effective and attractive interior signage, you can grow your brand, provide clear information to your customer base and make quality conversions for items sold. 

These are some of the common ways interior business signage can assist, but aside from this, you can use the power of signs to maximize and alter how your business is perceived. Regardless if you’re using indoor signage for branding or functional purposes, it’s integral to bear in mind that the customer’s perception of your business won’t be based on the logo alone, but rather the entire experience from start to end sale and everything that transpires in between. Providing your clients with distinct, concise and branded business signage is an integral component of your business model.

To assist you to ascertain that your signage is working for you and to bring some clarity on some ideas you may have, here’s all to know about interior business signage and why it’s great for branding.

Provides Clear Communication

When clients are barraged with excess information – think of signs containing too much graphics and/or text – they experience cognitive overload. When this occurs, the working memory of your client(s) won’t be able to process the information overload they’re getting. Clients have restricted working memory and when their brains are barraged with excessive information at a go, they tend to get a negative impression of your brand which will influence their final decision. This isn’t a position you want to put your customer in and will end up decreasing your sales. 

To appeal to a client positively, provide clear and concise information through your business signage to remove that cognitive barrier and highlight your brand. Common types of interior signage include:

  • Directional Signs – These are intended to assist customers and prospective customers locate their way to your premises. They include guides and directories.
  • Informational Signs – These give customers important information, such as hours of operation and menu options.
  • Safety Standard Signage – These signs are meant to be cautionary, alert danger, identify doors and/or exit routes, identify where safety equipment are positioned (AED, first aid, fire extinguishers), and over the past year, showcase COVID-19 safety guidelines. These sorts of information show the customer you care, and will instantly boost your brand.
  • Branding Signs – These signs are used to bolster the company’s branding efforts and may include the business logo, color scheme, and brand name.

Provides In-House Advertisement and Information 

The fact that the client is already on your premises doesn’t mean you can stop advertising your brand. With indoor signage, you can draw the attention of your customers by bringing to their attention certain promotions and sales you have currently. With interior business signage, you can continue promoting your brand further whilst they are on your property. 

Convey Brand Character & Identity

Look at it from this viewpoint: if your business name is written in a playful font such as papyrus, and you own a clinic, from the onlooker, your establishment will look like a card store and much less than a medical center. When defining your brand, the choices you make will play a huge part in your success or failure.

According to a survey conducted by FedEx in 2012, 76% of customers will shop in an establishment they’ve never before based on how their signage looks. It was found that another 52% were less inclined to shop if the signage were not done right. Cognitive overload may be the reason in this case). What can businesses learn from this survey? Signage is crucial, but ensuring that it aligns with the vision of your brand is more crucial. Also, indoor signs allow you to broaden your branded experience, allowing you to make more conversions, and present yourself in a new light that’s appealing to customers.

Increase Brand Awareness

You can’t underestimate the first impression that customers get from your business. This is particularly the case when your business has a traffic flow of new visitors. Installing indoor signage strategically throughout your business establishment, especially in the welcome area and lobby can help promote your brand as it will continually remind the visitor(s) about the products and services you provide.

You can raise your brand awareness by customizing these interior signs with your company colors, slogan, taglines, logo, and anything you think will make your business recognizable. Having elements included in your business signs will help strengthen your brand identity.

Final Word

Although customers can enter your business because of its exterior signage, the interior signage will play a big part as to whether you’ll make any sales conversions. Have helpful and attractive displays strategically positioned to avoid cognitive overload.