Choosing a customized building sign is easier said than done. A lot of businesses struggle with this aspect of branding and end up making mistakes that eat away into their conversion rate.

If you want to generate foot traffic and appeal to the masses, you are going to need a new-age sign.

There are several types of signs to choose from and it comes down to preference. What type of sign do you want to go with?

Here are some of the leading options on the market right now and it comes down to what you want to go with as a business.

1. Backlit Signs

These are high-quality signs that are modernistic and unique.

The premise behind a backlit sign is to have the light illuminating the letters. This helps stand out both during the day and night depending on when a customer is passing by. This 24/7 sign is perfect for businesses that are looking to stand out.

Backlit signs are beautiful because they are not plain and offer a contemporary aesthetic that’s impossible to ignore.

For businesses that want to do something unique, this can be a good starting point due to how appealing it looks.

It takes branding to the next level.

2. Pylon Signs

This is more of a sign that’s going to generate traffic to the building.

This means you are going to have a freestanding sign that is easy to see from all angles. It is a sign that is going to often be set alongside the road if your building is hidden.

The idea is to generate traffic to the parking lot by having a large, easy to notice pylon sign. These signs are large, noticeable, and perfect for certain types of layouts.

Plus, you can go with LED lights for these signs, so they are easier to read during the night.

3. Individual Cut Letters

This is a gorgeous and meticulously crafted type of building sign.

The premise behind individual cut letters is to maximize the backdrop of the building. This means the letters are individually attached to the building’s surface.

This is fascinating because it almost makes the building a canvas too. This is perfect, unique, and is going to stand out right away.

People will notice these individual cut letters and that is going to modernize the branding immediately. Having something that makes such a great first impression is always empowering. Plus, these letters can be lit up to look even better once they’re set up.

4. Banners

This is more of a building sign that has been around for a while but simply continues to work. It is aesthetically pleasing, easy to set up, and has all the charm needed to generate foot traffic to your building.

The premise of a banner is to have one large sign that goes across the top of the building.

These banners tend to stand out and they will add value to the building right away. Plus, customers expect signs like this and that is what makes them effective. It shows you are the real deal as a business.

5. Window Lettering

Windows are a common element businesses have to fill up one way or another.

Some businesses start taking brand-related pictures and putting them up. This is common with clothing stores where models are put up with recent clothing designs being sold in-store.

This is fine, but what about a high-grade window lettering sign? This is where the window is used as a way to put up a high-grade sign specifically customized to stand out when attached to the window.

This is unique, engaging, and is going to be visible as soon as a person is near the store.

6. Digital Signs

These are cutting-edge signs that take advantage of new-age technology.

In the past, it was impossible to get a moving sign to function and play an active role in increasing foot traffic to your business. However, those worries are a thing of the past. Modern technology has made it easier than ever before to create digital signs.

These signs are unique, stand out, and will generate foot traffic better than a lot of other signs.

Final Thoughts

These are some of the leading building signage ideas on the market right now.

If you are looking to mix things up, it’s recommended to give some of these ideas a chance. They are going to add value to your setup and are going to stand out for all the right reasons.

A business that is looking to make a good first impression should start here. These are contemporary signs that are going to add value to your customer’s experience and will also set the tone for your branding. If you get the signage right, the rest is going to fall into place as well.

If you are a business in the Houston area and you are in need of professional signage, contact us today!