As the holiday season approaches, it’s important to have all of your holiday signage ready. Whether you have a business that is at a shopping mall, or a store in the downtown area, you need to alert people to what you are selling. It is well known that, during the holiday season, nearly 1/4 of all sales are made for stores that sell products and even services. Particularly during the winter holidays, you will see an uptick in sales that is often motivated because of properly positioned signage. Here are some of the best ideas for holiday signage and why this can be beneficial for businesses.
Allows You To Attract Shoppers
There are many different types of signage that you can use during the holidays. The best type of signage is that which has a graphic display. It will not only communicate that you have something for sale, but can show very specific items. This is a cost-effective way for businesses to advertise, allowing them to position their signs in the most advantageous locations. For businesses with windows, window displays are likely the best choice. When capturing the attention of people walking or driving buyers, outdoor signs will suffice. Many businesses use informational signage which is digital in nature. You can show many different ads, programmed directly into these advanced forms of signage.
How Can This Help Businesses During The Holidays
If your store is located in an area that receives a great deal of foot traffic, you need to stand out from the multitude of businesses that are out the same location. There may even be companies that sell similar items. To stand out, you need to have signage to attract potential buyers. During the holidays, people are often in a hurry, especially if they are purchasing gifts days before Christmas. Therefore, you want to have the most recognizable signs out in front of your place of business. You can use indoor signs, outdoor signs, and those that use persuasive language. Informational signs, along with images of your products, can be the most beneficial.
Different Types Of Holiday Signage For Businesses
There are several different types of signs that you can use, most of which are very affordable. For example, you can use perforated vinyl window graphic signs that are easily noticeable. Mural signs, or wraps, or a great way to showcase your storefront. These are also made of vinyl, which allows them to stand out vibrantly, and can be used year after year as the holiday season approaches. For businesses that are not in a building or shopping mall, a frame sidewalk signs are perhaps one of your greatest tools for attracting new customers. These should include the name of your business, business logo, and contact information. You will often see these out in front of restaurants or barber shops, announcing that they are currently offering a special deal. Finally, you can use vehicle graphics on your own car, or someone that you will pay to advertise for your business.
The Most Popular Holiday Signage For Businesses
Better signs are certainly the most popular of all signage products that are produced for businesses during the holiday season. These are low cost ways of advertising your business and the products that you sell. These are extremely customizable, and can be used both indoors and outdoors. They are often made of a very heavy material, allowing them to last year after year for each holiday season.
Best Ideas For Holiday Signage
If you are getting ready for the holidays, and you are deciding on signage for advertising, here are a few ideas you can use. You will likely have a large window at your place of business. It is important to take advantage of the habits of people who look in windows. Using bright bold colors, designated for the holidays, will catch their attention. The words that you use should be a direct message referencing your products, services, or the discount that you are currently offering. It’s also a good idea to get a sign that is as large as possible. It should not be too big so as not to fit appropriately outside of your store. Also think of a creative twist that you can use for your particular brand. Use fonts that are easy to read, yet bold enough to capture the attention of those that could potentially become your customers. In addition to this, consider adding images of Christmas to the banner or sign that you are purchasing. The more creative that you are, the more likely it is that people will see your sign and come into your store.
Holiday signage for businesses is so important. It can mean the difference between breaking even and having a very profitable holiday sale. As you consider the different sizes, styles, and cost of signage, always remember to incorporate your brand into the message. Try to obtain the largest possible signs which can be seen from afar. Additionally, consider getting two or three different types of signs to ensure everyone will take notice. By using some of these ideas for business signage, it should help improve your sales during the holiday season.
