The fact is – custom signs are everywhere. From storefronts to gigantic hoardings, you see custom signs the moment you step out of your house. And they are beneficial for businesses too. For example, if you run a tattoo-making joint, you would want a stylish sign in front. A neon sign would make your joint look cool. Similarly, others also want to attract their audiences’ attention with customized signs.
Signage services
Installing a custom sign doesn’t mean getting up on a ladder and hanging the sign you want. It involves a lot of preparation. Suppose you want to install an external building sign. You have no idea the number of steps that go on behind the scenes before preparing your sign and installing it. Here are the signage services that most people are unaware of:
- Local permissions
- Site surveys
- Coordinating with contractors, such as masons and electricians.
- Safety inspections
- Shipping logistics
- Installation
- Punch-list completion
Types of custom sign installations
Custom signs give you a chance to choose from various signs. You can pick one according to the space you can afford and your budget. Following are some of the most common custom sign installations you will come across:
1. Digital sign installation
You will see digital signs in front of casinos, bars, motels, and even restaurants. They are visible from a distance because they light up as the sun goes down. Digital signs are easy to install because it’s like hanging lights in front of your store. Most of the digital signs these days come with LED lights. They ensure that one of the lights doesn’t go off after a few years. These signs may cost a little more than others, but they outlast their counterparts. The installation process involves attaching the digital sign on the awning in front of your store.
2. External building sign installation
External building signs are popular for businesses set far from the main road. It makes your store’s location visible from a long distance. If people need to take multiple lanes to reach your office, you can install an external building sign in front of your office. This will help people to reach your office by taking the shortest possible route. External building signs are costlier than most custom signs because of their size and structure. The professionals usually install this type of sign on the side of a building. The cost of an external building sign depends on its material, design complexity, and size.
3. Awning sign installation
Awning signs look quite attractive, especially if you choose contrasting colors. You will often notice awning signs outside cafés and bookstores. They provide an old-school, rustic feel to the customers. Moreover, awning signs provide shelter and shade for people when they get stuck due to heavy rain. Both the awning sign and its installation aren’t as expensive as some of the other custom signs. This is because of the material used to make this type of sign. The only drawback of an awning sign is you may need to replace it sooner than later. It may get damaged after a heavy storm.
4. Pylon sign installation
Pylon signs are similar to external building signs. They provide incredible visibility to your business from a long distance. The installation process involves setting up sturdy poles to ensure that the sign doesn’t blow away due to heavy storms or winds. Its complicated installation process and accessories make pylon signs expensive.
Why get a custom sign for your business?
A custom sign is a cost-effective marketing tool for your business. It attracts people’s attention from a distance. According to recent advertising studies, an average business sign costs approximately 30 cents to reach nearly 1000 people. Imagine spending on a neon sign that lasts for years and reaping its benefits as more customers keep coming.
Custom sign installation process
Here is the entire custom sign installation process that most companies usually follow:
- Sign request – The process starts with you sending a custom sign request to your service provider. You can add details like the type of custom sign, its size, and colors you want.
- Sign confirmation – The designing team creates the design you request. It will send you the artwork for confirmation. You can request changes if you want. If not, you can confirm the sign.
- Manufacturing the sign – The service provider makes the sign according to your requirements. From matching the colors to its size, the service provider ensures that everything goes as planned.
- Installing the sign – A fully-insured and OSHA-certified crew arrives at your site to install the sign. They also perform safety inspections and site surveys before installation.
Now that you know everything about custom sign installations, select the type of sign that suits your business and budget, and ask a service provider to install it.
