When it comes to business success, there’s one factor that many business owners don’t consider – their storefront sign. A storefront sign increases visibility provides information, and enhances a business’s appearance. One that reflects your brand, product, and service. A well-designed sign gives the viewer an excellent first impression and guarantees people passing by will see your business day or night.
The complexity is what can make buying storefront signs difficult for business owners. The following are steps you can take to buy the perfect storefront sign for your business.
Step #1: Choose the Right Type of Storefront Sign
It all starts with a vision, and you create that vision by looking at all options. Choosing the right storefront sign isn’t always easy. To save time and effort, we recommend you first check with your local ordinances to comply with guidelines for your local area on business signage. With the information you receive, you can eliminate the ones you know you cannot have. Now consider what options are available. Look at what neighboring businesses are doing to get a better idea of what you would like.
Signs can be installed on rooftops, walls, and awnings; stand-alone signs by the building; or pole signs so people driving on the roads/freeways can see it from a distance. Fortunately, there are many types of storefront signs available to fit your need:
1. Channel Letters
2. LED Signs
3. Monument Signs
4. Pole & Pylon Signs
5. Pan or Flex Face Signs
Can’t decide? Don’t be afraid to ask friends, family, and community members for their opinions. After all, those are the people that will see it.
Step #2: Design the Sign
Having a logo is only the beginning. Signs are made from different materials like fabric, wood, metal, glass, and anything else you can imagine. Sign companies will usually have sign designers on staff that will guide you through the process. They gather information about the business’s brand and the vision of the owner and combine it with their knowledge and experience to create a masterpiece for every customer. Every design is reviewed and approved by the business owner, so you never have to worry about getting a sign you don’t like.
Step #3: Permitting
Once the design drawings are completed and approved by you and the landlord, the next step would be to obtain the proper permits. Typically this would be done by a licensed sign contractor. Permitting can be quick or an extremely long process. A reputable sign company will assist you with sign variances or modifications required by the city.
Step #4: Manufacture the Sign
Once the design is approved, the manufacturing of the sign begins. Building signs usually takes a few weeks but can take longer or shorter depending on the individual details of the signage. The sign company will provide an estimated time of completion, so you can plan for installation at your business.
Step #5: Delivery & Installation
It is an exciting day for customers because all of the work they’ve put in is worth it when they see their beautiful sign adorning their storefront. The delivery and installation process will be handled by licensed professionals with the knowledge to install your sign according to regulations.
A storefront sign is an essential part of any business. It helps your potential customer locate your establishment and set the tone for your business. Choosing the right sign company as a partner will determine the success of your storefront sign.
Humble Sign Co is a reputable company. We guide you every step of the way when it comes to choosing, designing, creating, and installing a storefront sign. Contact us today for more information on how a storefront sign quote and to have any of your questions answered.
We look forward to helping you achieve business success with one of our custom business signs.
