Outdoor marquee signs are an effective marketing tool for businesses of all types and sizes. As sign professionals, we have seen firsthand the impact that a well-designed and well-maintained marquee sign can have on attracting customers and driving sales.

Types of Outdoor Marquee Signs

Outdoor marquee signs come in various types, each offering unique benefits for businesses and locations. The most common outdoor marquee signs include traditional, LED, electronic message centers (EMC), and reader board signs.

  • Traditional (Blade): Common type, made of metal or plastic letters mounted on a blade. Cost-effective and customizable for small businesses and budget-conscious customers.
  • LED: Illuminated by energy-efficient LEDs, bright, durable, and long lifespan. Best for businesses that want to make a strong visual impact.
  • Electronic Message Center (EMC): Uses LEDs to display dynamic messages or images, suitable for convenience stores, gas stations, and retail shops.
  • Reader Board: Uses letters, numbers, and symbols that can be manually changed. Suitable for businesses that want to change messages frequently and have a limited budget. Can be time-consuming to change and may not be as visually impactful as other types.

How to pick the best sign for your business

When it comes to outdoor marquee signs, consider the following:

  • Location and foot traffic: Determine the size and visibility of the sign based on the location and amount of foot traffic the sign will receive.
  • Design and messaging: Think about the layout and graphics of the sign, whether it will be primarily for wayfinding or advertising and promotions.
  • Materials and construction: Look for a sturdy sign, weather-resistant and a good investment in the long run.

Designing your sign

The design process for outdoor marquee signs is essential to ensure that the sign effectively attracts customers and drives sales. Here are some key elements to consider during the design process:

  1. Message
  2. Font and Color
  3. Images or Graphics
  4. Call-to-Action
  5. Animation
  6. Branding

Installation process

Installing an outdoor marquee sign is a process that involves several steps, including obtaining permits, preparing the site, assembling the sign, connecting the electrical and lighting components, and finalizing the installation. Here is a more detailed overview of the process:

  1. Obtaining permits
  2. Preparing the site
  3. Assembling the sign
  4. Connecting electrical and lighting components
  5. Finalizing the installation
  6. Inspection and Maintenance

It is important to remember that the installation process may vary depending on the type of sign, location, and local regulations; working with a professional sign company with experience in installation and permits will make it easier and more secure.