Signs play a vital role in business and organization branding and marketing efforts. From storefront signs to vehicle wraps, signs help to communicate a company’s message, build its identity, and attract customers. However, creating high-quality signs requires the expertise of a team of professionals with different skills and backgrounds. This article will explore the various departments of a sign company, including sales, design, prepress, vinyl, paint, fabrication, installation, and others. By understanding each department’s roles and responsibilities, you can better appreciate the complex process of creating effective signs that meet the needs of clients and customers.

Sales Department

The sales department is one of the most essential departments in a sign company, as it is the first point of contact between the company and its clients. The sales team identifies and meets clients’ needs, understands their branding goals, and recommends the most suitable sign solutions.

Sales representatives are typically outgoing, confident and have excellent communication and interpersonal skills. They should be able to build relationships with clients, understand their needs, and provide effective solutions that meet their budget and timeline requirements.

In addition to customer service and communication skills, sales representatives should also have a good understanding of the different types of signs available, the materials and technologies used, and the pricing strategies employed by the company. This knowledge will allow them to provide accurate quotes, negotiate prices, and close deals effectively.

Overall, the sales department plays a crucial role in ensuring that the sign company can attract and retain clients, generate revenue, and maintain a strong reputation in the industry.

Design Department

The design department is responsible for creating the visual concepts and signs artwork. This department plays a crucial role in ensuring that the signs produced by the company meet clients’ branding goals and vision. The design team is typically composed of graphic designers, illustrators, and other creative professionals with experience in branding and advertising.

Designers in the sign industry should take a client’s branding guidelines and translate them into effective visual designs that will attract and engage customers. They should have an eye for color, composition, and typography and a strong understanding of design software such as Adobe Illustrator, Photoshop, and InDesign.

In addition to creating initial design concepts, the design department may also be responsible for making revisions and preparing final artwork for printing or production. They work closely with other departments, such as prepress and fabrication, to ensure that the final product meets the client’s specifications and quality standards.

Overall, the design department plays a critical role in the sign production process, as the quality of the design can significantly impact the effectiveness of the sign in attracting and retaining customers. A solid and experienced design team is essential to any successful sign company.

Prepress and Vinyl Departments

The prepress and vinyl departments prepare the design files and print the vinyl graphics used in sign production. Skilled technicians with experience in graphic design, printing, and vinyl application typically staff these departments.

The prepress department is responsible for preparing the digital files for printing. They ensure that the design is set up appropriately for printing, check for any errors or issues, and optimize the file for the specific printing technology used by the company. Prepress technicians work closely with the design department to ensure the artwork is prepared accurately and efficiently.

The vinyl department is responsible for printing and cutting the vinyl graphics used in sign production. They use large format printers to produce high-quality prints on vinyl media. After printing, the vinyl is typically laminated for added durability and protection against UV rays and other environmental factors. The vinyl department is also responsible for cutting the vinyl graphics to the appropriate size and shape for the sign using a vinyl cutter or plotter.

Overall, the prepress and vinyl departments are critical to producing high-quality signs. They work closely with other departments, including design and fabrication, to ensure that the final product meets the client’s specifications and quality standards. The technicians’ expertise and attention to detail in these departments are essential in creating effective and long-lasting signs for businesses and organizations.

Paint and Fabrication Departments

The paint and fabrication departments bring the sign designs to life. Skilled artisans and technicians with experience in metalworking, welding, painting, and other fabrication techniques typically staff these departments.

The fabrication department is responsible for constructing the sign’s physical structure, which includes cutting and shaping metal or other materials, welding or bonding the pieces, and installing electrical components such as lighting or wiring. The fabrication team works closely with the design department to ensure the sign’s structure and dimensions match the design specifications.

Once the sign is fabricated, it is typically sent to the paint department for finishing. The paint department applies the final paint and finishes to the sign. Paint technicians must also be skilled in color matching.

The paint and fabrication departments are critical in producing high-quality, aesthetically pleasing, and durable signs. Their expertise and attention to detail are essential in creating signs that can withstand the elements and attract customers for years.

Installation Department

The installation department is responsible for installing the finished signs at the client’s location. Experienced technicians with expertise in electrical wiring, construction, and sign installation techniques typically staff this department.

The installation team works closely with other departments, such as design, fabrication, and vinyl, to ensure that the finished sign is installed correctly and safely. They are responsible for ensuring the sign is level, secure, and meets any local regulations or permits required for outdoor signage.

Installation technicians must be skilled in working at heights and using specialized equipment such as cranes, bucket trucks, and lifts. They must also be knowledgeable about electrical wiring and installation to ensure that the sign’s lighting and other electrical components are installed safely and efficiently.

Overall, the installation department is critical in ensuring the sign is installed correctly and effectively. Their expertise and attention to detail are essential in creating a positive experience for the client and ensuring that the sign meets its intended purpose of attracting customers and promoting the client’s brand.

Other Departments

In addition to the departments mentioned above, some sign companies may have different departments depending on their specific areas of expertise or the types of signs they produce. For example, some companies may have a digital signage department specializing in creating dynamic, interactive displays for indoor and outdoor use. Other companies may have a project management department overseeing the sign production process and ensuring that projects are completed on time and within budget.

Some companies may also offer additional services such as sign maintenance and repair, permitting assistance, and signage consulting to help clients develop effective and impactful sign strategies.


In conclusion, the different departments of a sign company each play a critical role in producing and installing high-quality signs. From the initial sales process to the final installation, every department works to ensure the client’s vision is realized and the sign meets their specifications and quality standards.

Sales and design departments work to understand the client’s needs and create compelling designs that meet their branding and messaging goals. Prepress and vinyl departments prepare and print the vinyl graphics used in sign production, while fabrication and paint departments bring the sign designs to life with high-quality materials and finishes.

Finally, the installation department ensures the sign is installed correctly and safely at the client’s location. Overall, the different departments of a sign company work together to create effective and impactful signs that promote businesses and organizations and attract customers for years to come.