If you have a business at a physical location your storefront sign is an essential part of attracting your customers and making a lasting impression with them. But even though you may have your logo, fonts, color scheme, and message well-planned, applying this to a storefront sign is another thing in itself.
The good news is that there is an extensive amount of high-quality materials and top-notch designs that can allow your business sign to add class, and distinction as well as make a precise connection with the patrons you hope to attract.
The following are some important ideas and examples of how to apply the most effective signage options for your business.
Storefront Signs Ideas and Examples
- Getting Your Sign Seen
It all begins with a full review of the location. Sometimes it helps to have a specialist in business signage design offer you some helpful recommendations. Your sign must fit in the surroundings in every way. It must be visible first and foremost and make that striking connection with your intended client.
To do this it must have the right dimensions and position to be visible to the greatest amount of passing foot and vehicle traffic. There is plenty to consider in this step alone and having a professional business signage expert is often the best way to go.
- Compare or Contrast
It is not enough that your sign is visible, it must also stand out from the crowd and reach out to the public to make an important connection with the target demographic. This is another point where an expert in visual arts can be especially beneficial, but generally, there are two major ways to accomplish this.
One way to allow your sign to make a strong connection is to allow it to flow well with all the other signs, colors, and even architectural designs in the area. The other way is exactly the opposite. Your sign can also contrast sharply with all the others in the area which gives your sign an individuality that is highly attractive.
The best way to choose between these two options is to consider what is already happening in the area in comparison with your business branding. If there is already a flow you can easily connect with go for it. If not it may be best to stand out from the crowd.
Now, the fun part begins. It is time to choose exactly which type of business sign is best for you. Here are some of the most popular business sign examples along with some good ideas of how they can be applied.
Channel Letters & Dimensional Letters
For those looking for a durable solution to business signage, channel lettering and dimensional lettering are versatile are ideal. These are one of the most popular types of business signage to use across all sorts of industries. These are especially good looking and can be formed into any shape, font, and design you need.
These are also very good for after dark signage as they can be illuminated in a number of ways. It is essential that you consider how you will reach your customers after hours as well you know?
A well-lighted sign will communicate your business brand and message at all hours of the day. There are many ways this can be accomplished there are backlit signs that can perfect the curves and silhouettes of some brands while inner lighting can provide a techy and modern look. For ultimate visibility, lighting can be applied inside cabinet signs to illuminate your brand for all to see.
Lighted signs are essential for businesses that will be offering services after hours. Theaters, convenience stores, gas stations, pharmacies, and many other businesses that attract the late-night customer all need to consider how they will illuminate their business signs.
Projecting Signs, Hanging Signs & Blade Signs
These are the type of signs that will protrude from your physical location at right angles to the street and passing traffic. This makes them very visible to traffic passing in front of your business. These can also benefit from a wide variety of lighting options such as interior or backlighting. One of the most important considerations when purchasing projecting or blade signs is the quality and durability of materials in question. You will find some of the best options include metal or wooden frameworks and high-quality polyurethane construction. These are great options for lawyers firms, photo studios, and even boutiques located down a narrow street.
Canopy & Awning Signs
These functional business signage add to the ambiance and opulence of your physical location. Canopy, awnings, and marquis signs extend in front of your business providing shade. For those businesses with large front windows, this option can provide a measure of solar protection for those things happening inside.
Canopy and awning business signs are the best option for those businesses looking to add an air of class and sophistication that will attract the most discerning clients to top-end products and luxury services.
Free Building Sign Consultation
As you can see, there are plenty of things to consider when looking for the business signage that will promote your brand effectively. One of the best places to go for the best businesses sign ideas is a professional signage company. We will provide a consultation where an expert will be able to consider all your options and cast your business brand in the best light.