Using interior signs can help your business in all kinds of ways. Not only can signs give directions, or tell your customers about any special promotion, they can also help you with branding! You can maximize the effectiveness of your signs with these indoor business signage tips.
Create Signs That Complement Your Business
When you create new signage for your business, you should think about the atmosphere that you’re trying to create. If you want your space to feel lively, signs with bright, and bold colors could make a great impression. In a clinical environment, a simple, professional-looking sign could put visitors at ease.
It’s important to remember that your interior signage is a part of your decor. Your signs should blend in and feel like they belong in your space. If you’re struggling to make decisions about the color or style of your signs, just take a look at how the rest of the space is decorated.
By creating a space with a coherent and consistent theme, your customer will develop trust for your business because they know what to expect from you. Another benefit to a consistent theme is your audience will begin to recognize your brand!
Make Sure Your Signs Are Easy to Read
Even if your signs look fantastic, people won’t pay much attention to them if they’re not easy to read. You should choose a clean and legible font and use it on all of your signs and marketing materials. While it’s okay to use multiple fonts on a sign, using more than two fonts can make a sign look messy.
Not only should you make sure you select the right kind of font, but you’ll also want to ensure that you pick the appropriate font size. Remember, many people will be looking at your sign from a distance. Using a larger font will allow people to read your sign without standing too close.
Use Contrasting Colors
There’s a reason that so many signs are black and white! If the foreground color of your sign contrasts with the background color, it’ll make it much easier for people to focus on what your sign actually says. When the contrast level is high, it’s possible to read a sign even from a distance.
There are plenty of color combinations that can work well on indoor signs, including white on blue, blue on yellow, and red on white. When you’re designing a sign, you may want to experiment with a few different color combinations so that you can find the combination that works the best.
Keep It Simple
When it comes to signage, less will always be more. If you overload your sign with information, most people won’t bother to read your sign at all. Instead of crowding your sign with too many words, you should stick to clear and concise messages.
If people are able to read your sign at a glance, your sign should have a big impact. Don’t overwhelm people with long lists or line after line of text. Think carefully about what your sign needs to say. You shouldn’t be afraid to edit your messages down to the essentials.
Find the Right Location for Every Sign
You may have a beautifully designed sign, but if you hang that sign in the wrong spot, no one will notice it. When you’re deciding where you want to hang a sign, you should consider the sign’s purpose. What do you want people to do when they see the sign?
For example, you would put an informational sign about a company credit card around the register so as your customer travels to check out, they’re already familiar with the idea. Consumers will not take action the first time you propose signing up for a credit card or taking a survey, which is why interior signage is a great way to ease them into the idea before properly asking them.
You should also try to position signs so that they’ll be at eye level for the average customer. No one should have to strain to see your signs. If you place your signs properly, people will naturally spot them when they enter your business.
Think About the Function of Each Sign
Whether you’re designing a sign or deciding where to place that sign, you’ll want to think about the purpose that sign holds. There are many different types of indoor signage, including directional signs, promotional signage, and decorative signs.
If you’re hanging signs that are required for ADA compliance, it’s especially important to make sure that your signs meet all the necessary requirements. Check the ADA standards for accessible design so that you can make sure your signs are appropriate.
You may also want to try different types of signage. In addition to hanging signs on your walls, you could put directional signs on your floors!
Stick to Sturdy Signage
A simple paper sign is easy to deface and damage. That’s why you’ll want to use durable signs that will hold up well day after day. Creating and hanging signs can take time. You’ll save yourself time and get better results from your signs if you invest in signage made from resilient materials.
There are plenty of materials that can be used for signs, including wood and metal signs. If your signs say something important, you won’t want them to be flimsy. Instead, you’ll want to make sure you put up durable signs that will stay in great shape for a long time.
