How do you think people install signage at incredible heights? They rappel down from the top and slowly attach the signage on the uplifted posts.
Your company’s retail experience should include everything, such as sales promotions, social media marketing, TV commercials, and signage. Installing huge signs beside highways or near your office building can attract the public’s immediate attention on the road. And one of the best ways to install these signs is by rappelling.
Signage companies have experienced professionals who know how to rappel down from humongous buildings and install your desired sign.
Why rappelling is crucial for sign installation
Rappelling is the most cost-effective way of installing signs in front of office buildings and on hoardings. Here are a few more reasons why signage companies resort to rappelling while installing big signs and banners:
- First of all, there aren’t any ladders big enough to reach a building’s top. Suppose you want to share the news of your company’s upcoming summer outfit collection throughout the city. You pick specific hoardings where you want to install posters, but they are 75 feet up from the ground. You won’t find a ladder that reaches such great heights. Instead, rappelling is the best way to not only reach 75 feet high but also install the posters successfully.
- Rappelling is also one of the safest ways to install these signs. With ladders, you have the risk of wobbling if heavy winds start blowing suddenly. That doesn’t happen with rappelling because the professional hangs from a tight rope attached to a robust support at the top. Most importantly, rappelling experts take proper safety measures before going down. There’s little risk involved in rappelling because of the number of safety precautions that professionals take.
- This is also one of the quickest ways to install signs on hoarding posts. Signage companies train their employees for weeks to rappel down the posts and install the signs within a few minutes. They also make sure that your ad doesn’t blow away due to storms, heavy rains, or sudden heavy winds.
Safety precautions for rappelling
In rappelling, it’s easy to go up but difficult to come down. But that’s not a concern for signage companies because the experts take various safety precautions before installing signs. Here are some of the safety measures the professionals take:
- Using a backup
This is the most important safety measure for rappelling. The expert sets up the rappel and incorporates a prusik that rigs quickly below the rappelling device. He clips the extension directly to the harness’s belay loop. Next, he checks whether the prusik slides up into the rappel device or not. It should stay in its place and sit tightly to prevent the device from jerking. The backup allows the professional to go hands-free so that he can focus on installing the sign midway in the air.
- Connecting an extension for multiple rappels
Some professionals use multiple rappels to make the harness tighter and safer. Multiple rappels require an extension that anchors to the harness efficiently and increases the expert’s safety. He can clip the extension into the next anchor. The distance between the harness and rappel device provides an effective backup prussic. This setup is also helpful when two people go down at the same time to install a sign. It gives them more control to handle the sign instead of worrying about the extension anchoring to the rappel. With multiple rappels, the harness ensures that both of you can go down smoothly and install the sign slowly but steadily.
- Tying knots at the end
This is a basic safety measure that anyone has to learn while climbing up or down a building, rock, or mountain. Tying the knot at the end prevents a person from rappelling down at the end of the rope suddenly. You may see rock climbers tying this type of knot before going up. The same thing works for rappelling for signage installation also. It is also a helpful backup for multi-pitch rappels. Once the professional ties the knot, it allows the harness to sit tightly on the rappel and helps the person go down slowly while installing the sign.
Benefits of outdoor signage for your business
- Announces offers – If you want to attract the attention of hundreds of passersby to your ongoing offers and deals, you should install outdoor signage. It ensures that people see the sign every day and at least think of checking out the offers once.
- Brand recognition – A new brand can make its presence felt with outdoor signage. It creates awareness among its target audience and encourages them to buy the products and services of your company.
Signage companies know how crucial rappelling is for their businesses. It’s an effective, safe, and cost-effective way to install signs and make your business popular.