Starting a new business involves a lot more than opening your doors and turning on the lights. One of the most important but often overlooked steps is choosing the right signs. Signs help customers find your business, understand what you offer, and navigate your space. They also support safety and compliance with local regulations.
Why Signs Matter
- Make your business easy to find
- Communicate key information at a glance
- Help build your brand identity
- Keep your space safe and organized
- Meet legal and accessibility requirements
Exterior Signs
Storefront Sign
- Displays your business name and logo
- Needs to be visible from the street or parking lot
- Should comply with city or landlord requirements for size, lighting, and placement
Sidewalk Sign (A-Frame)
- Effective for foot traffic
- Can share daily specials, events, or changes in hours
- Must follow local rules for sidewalk displays
Window Graphics
- Add visual interest to your storefront
- Can include hours of operation, contact details, or special promotions
- Often more affordable than larger signage
Monument or Pylon Sign
- Useful for businesses set back from the road or part of a larger complex
- Includes space for multiple tenants in a plaza or strip mall
Interior Signs
Lobby or Reception Sign
- Creates a strong first impression
- Reinforces your brand with logo and design consistency
Directional Signage
- Helps customers find restrooms, exits, fitting rooms, or service counters
- Makes your space easier to navigate, especially in larger buildings
Point of Purchase (POP) Signs
- Show product categories, pricing, or limited-time offers
- Encourage impulse buys and help guide buying decisions
Regulatory and Safety Signs
Accessibility Signs
- Required for businesses open to the public
- Include signs with braille, tactile letters, and universal symbols
- Mark accessible entrances, restrooms, and parking
Fire and Emergency Exits
- Must be visible and compliant with fire codes
- Include exit signs, emergency evacuation maps, and fire extinguisher labels
Health and Safety Notices
- If applicable, post handwashing reminders, mask policies, or other health guidelines
- In food service or industrial settings, display OSHA or health department notices
Temporary Signs
Grand Opening Signs
- Announce your launch to the community
- Can take the form of banners, flags, or balloons
Promotions and Events
- Highlight seasonal sales or special events
- Use window clings, posters, or hanging signs for flexibility
Construction or “Coming Soon” Signs
- Useful during build-out
- Generate interest before you open your doors
Tips for Choosing Your Signs
- Check your local zoning laws and landlord rules
- Keep designs simple, with clear fonts and high-contrast colors
- Use consistent branding and messaging across all signs
- Choose durable materials based on location (indoor vs. outdoor)
- Don’t overdo it—keep the number of signs manageable so they don’t overwhelm customers
Working With a Sign Maker
- Ask for guidance on legal requirements and permits
- Review proofs carefully before printing
- Request materials that offer longevity and low maintenance
Conclusion
Signs are a part of how your business communicates with the world. Choosing the right ones helps you get found, serve your customers, and stay compliant. Clear, well-designed signs show people that you’re prepared and professional from the moment they approach your door.
